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South Dakota six-year-old battles back from rare disease
August 15, 2019

Kyah Matthews was diagnosed with acute transverse myelitis at the young age of six, starting a journey of recovery that brought her to Madonna's Lincoln Campus. Utilizing aquatic therapy, physical, occupational and recreation therapies as well as the latest in rehabilitation technology, Kyah weaned from a trach and slowly began to regain mobility.

Media Inquiries

Our patient recoveries make great news. The Marketing and PR team at Madonna Rehabilitation Hospitals handles all media inquires and is your first contact for help to schedule an interview with a patient, a rehabilitation expert and in getting additional details concerning a press release or event. Our team understands the fast-paced news cycle and will work hard to meet your deadline.

Lincoln Campus

Tami Rudder, Marketing, Media & PR Specialist
Madonna Rehabilitation Hospitals Lincoln Campus

Omaha Campus

Lora Vohl, Marketing, Media & PR Specialist
Madonna Rehabilitation Hospitals Omaha Campus

Media Policy

We are focused on maintaining a positive, working relationship with all members of the media. The relationship serves several purposes:

  • Builds trust and rapport with members of the media and the communities we serve.
  • Reinforces our mission of getting patients back to their life roles.
  • Educates the general public on who Madonna is and the patients we work with.

If you’re a member of the news media, please review and adhere to the following guidelines concerning requesting possible video/print interviews or photographs with patients, families or Madonna employees.

  • All media must contact and work with a Madonna Marketing & PR representative to arrange all interviews, photo/video shoots related to patients, families or staff taking place on Madonna’s property. This includes both campuses, the four outpatient TherapyPlus clinics and Madonna ProActive.
  • In order to confirm whether a patient is in our care, a member of the media must contact a PR Representative  listed above with the patient’s first and last name.
  • Madonna will not disclose patient protected health information (PHI) to the media without first obtaining the patient’s written authorization.
  • A Madonna Marketing & PR representative must accompany all media while on Madonna’s property.
  • Madonna’s primary responsibility is to preserve each patient’s dignity and right to privacy. We are in full compliance of state and federal privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) and its regulations (the Privacy Rule). 
  • Unless otherwise required by law, Madonna is under no obligation to disseminate news and information about patients. Furthermore, Madonna reserves the right to deny media access if the patient’s care team has determined the media’s presence will cause undue stress or negatively impact the patient’s health in any way.

The Independent

The INDEPENDENT is a quarterly magazine published for friends of Madonna highlighting patient stories, development and acquisition of new technology, Madonna Foundation events and more. To be added to the mailing list to receive a copy, visit the link below. 

Share Your Story

Interested in sharing your Madonna recovery story or providing our team with an update on your progress since leaving our hospitals? Visit the page below.