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The Goal Awards is a long-standing Madonna tradition that dates back to 1994 as a way to honor patients for their determination as they complete rehabilitation, return to their communities and give back to others.
This award is unique in that it recognizes patients and their care teams for the incredible miracles that take place here. Patients know first-hand the highs and lows that accompanied their recovery journey and the close ties developed with their care team. These individuals, in both direct and supporting roles, celebrated their moments of triumph and breakthroughs and offered words of encouragement or comfort during moments of exhaustion or disappointment.
The Goal Awards is also unique in that it’s an employee-driven recognition. They were chosen out of hundreds of other Madonna patients cared for every year because of the Madonna spirit they radiate through positivity, resolve and can-do attitude. As a Goal Award honoree, their story along with photo will forever be proudly displayed in prominent areas on both campuses as a way to inspire, encourage and offer hope to future patients and families in our care after illness or injury.
But their story doesn’t end here. Rather, it represents a brief, but impactful chapter of their lives. As they complete new goals, enjoy new experiences and enter new phases in life, we love to celebrate and share those updates with our employees and Madonna friends.