Media Relations
Media Relations
Madonna Rehabilitation Hospitals strives to partner with journalists to expand the public’s knowledge of medical rehabilitation. Madonna is a national leader in specialized rehabilitation programs – including brain and spinal cord injury, stroke, neurological diseases, pulmonary conditions and pediatric rehabilitation – offering the full continuum of inpatient and outpatient rehabilitation care to both adults and children.
Madonna’s team of highly specialized physicians, rehabilitation nurses, therapists, clinicians and researchers work with the most advanced technology and equipment to help each person achieve the highest level of independence.
Omaha
Lincoln
Media Relations Policies
If you are a member of the media and would like to inquire about a story involving the hospital or one of our patients, you must adhere by the following guidelines:
- All media must contact and work with a Madonna Marketing & PR representative to arrange all interviews, photo/video shoots related to patients, families or staff taking place on Madonna property. A Madonna Marketing & PR representative must accompany media at all times.
- In order to confirm whether a patient is in our care, a member of the media must contact a PR Representative listed above with the patient’s first and last name.
- Madonna will not disclose patient protected health information (PHI) to the media without first obtaining the patient’s written authorization.
- Madonna’s primary responsibility is to preserve each patient’s dignity and right to privacy. We are in full compliance of state and federal privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) and its regulations (the Privacy Rule).
- Unless otherwise required by law, Madonna is under no obligation to disseminate news and information about patients. Furthermore, Madonna reserves the right to deny media access if the patient’s care team has determined the media’s presence will cause undue stress or negatively impact the patient’s health in any way.